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03_FBB_Cover News

 Design Holding rebrands as

Flos B&B Italia Group

The rebranding initiative aims to clarify and strengthen the Group’s identity within the luxury design industry by directly anchoring its corporate name to the founding and most globally renowned brands in its portfolio.

FLOS and B&B Italia, each representing the pinnacle of design excellence in lighting, furniture, and accessories respectively, have been cornerstones of the Group since its inception in November 2018. Alongside the Group’s entire portfolio, they exemplify the dedication to unparalleled design quality and a shared objective of unmatched mastery, with each brand staying true to its distinctive heritage and DNA. Together, the Groups’ overarching principle “We design for a beautiful life” steers us forward.


Flos B&B Italia Group, a name that reflects the unity of our company which is expressed across nine complementary and iconic brands: FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo Copenhagen and Lumens.


“The Group has grown significantly, establishing itself as a key player in the high-end design sector,” declares Daniel Lalonde, CEO of Flos B&B Italia Group. “The rebranding aligns our corporate name with our iconic and foundational brands, FLOS and B&B Italia, maintaining our core values and operational direction. Our portfolio, featuring renowned brands with notable heritage, each present a unique and clear aesthetic, complementing one another, showcasing the collective distinction and synergy that makes them stand out. This steadfast commitment to excellence positions us to continue leading in the high-end design industry and creating value, laying a strong foundation for future growth and acquisitions” concludes Lalonde.