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B&B Italia's uniqueness lies in an unrivalled blend of creativity, innovation and industrial potential. A collection of contemporary design furnishing whose premium quality marks an impressive chapter in the history of Italian design.


Camaleonda sofa B&B Italia_ FlosB&BItaliaGroup
sofa B&B Italia _ FlosB&BItaliaGroup
Grambambola sofa B&B Italia_ FlosB&BItaliaGroup
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Inspire people through the most innovative, iconic and contemporary Design furniture.


B&B Italia is a leading Italian high-end furniture design Brand, established in 1966 through the inspired vision of Piero Ambrogio Busnelli. B&B Italia has built its success on the ability to reflect contemporary culture through design and the anticipation of trends, constantly seeking to respond to the evolution of people’s tastes and living needs. B&B Italia has developed longstanding partnerships with world-renowned designers and architects such as Antonio Citterio, Piero Lissoni, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce, and many others whose contribution has positioned the company at the forefront of technological innovation and design.

Outdoor B&B Italia _ FlosB&BItaliaGroup
UP Armchair 50 B&B Italia_ Design Holding
Camaleonda green B&B Italia_ FlosB&BItaliaGroup


Over the years, the UP5_6 armchair has become an international icon with different names, from "Big Mama" to "Blow Up". The configuration of this armchair has anatomical characteristics and unmistakable anthropomorphous references.

The chair is a metaphor of a large comfortable womb and recalls ancient statues of fertility goddesses. However, it has something extra: a spherical ottoman tied to the armchair. Therefore, the image of comfort and convenience is combined with a more figurative image of a woman with a ball and chain on her foot. Gaetano Pesce explains the project as follows: "At that time, I was telling a personal story about my concept of women: I believe that women have always been unwilling prisoners of themselves. This is why I decided to give this armchair the shape of a woman with a ball and chain, a traditional image of a prisoner."

UP 50  B&B Italia _ FlosB&BItaliaGroup
UP 50 by Gaetano Pesce

Turnkey projects

The B&B Italia Contract Division interprets B&B Italia’s vocation to the development of new ideas in a customer-centric way . The B&B Italia Contract Division, has over forty years of experience in the supply of turnkey furnishings and finishes for the hospitality, retail, corporate and marine sectors. It is recognized by designers and investors worldwide as a partner of excellence for the outfitting and technical/executive development of hotels, residences, offices, theatres, shops, yachts and cruise ships.

Among the most recent are One Thousand Museum by Zaha Hadid Architects in Miami, The Polaris Lounge by Studio SCB Chicago, the Bulgari Hotel in Shanghai, Beijing, Milan by Antonio Citterio Patricia Viel, The Retreat at Blue Lagoon Iceland by Basalt Architects and Design Group Italia, the Aman Canal Grande in Venice and a series of other prestigious international projects in the hospitality, high-rise residential and office sectors.

Contract Project B&B Italia _ FlosB&BItaliaGroup
Bulgari Hotels & Resort, Paris


Quality lies at the heart of B&B Italia’s vision: it encapsulates its mission to provide long-lasting value for clients; it represents a commitment to excellence all along the value chain; it drives B&B Italia’s approach to suppliers’ relations, inspired by trust, collaboration, and innovation.

The quest for innovation, research, and excellence provides the foundation for all B&B Italia’s activities, and from the outset these have been linked to their commitment to civil society’s fundamental values: respect for the environment and observance of ethical principles. The determination to pursue these objectives is expressed in their corporate culture, in the relations both with institutions and with the company’s partners all along the chain of production.

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Borea B&B Italia_ FlosB&BItaliaGroup
Borea by Piero Lissoni

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